Belly Dance Maternity expands to Menswear
Thursday, April 1st, 2010
HP Daily Blog correspondent EB reports on Belly Dance’s brand extension:
“They were just sitting there, so we decided it as time to sell them something.” That’s how Belly Dance’s store manager described the idea of what to do with husbands of expecting mothers. “While the mom is shopping for maternity wear, the dads are bored to the bejeus. It’s perfectly understandable. I would be too.”
To tap this untapped resource, Belly Dance had its designers retrofit some looks for the tummy toting pops. “To be honest, there’s not a huge difference between a pregnant mom and a pot-belly dad.” With fabrics that are beyond comfortable and for the most part unisex, Belly Dance has designed a line of men’s leisure wear. “If you’re lounging or watching a ball game, you may as well be comfortable. That’s what we’re selling men: Comfort.”
From flannels to fleece, stop in to Belly Dance and check out their new arrivals today.



